Discuss about the movie Super Size me, and how its related to Pop CultureMcdonaldization - Essay Example
'Super Size Me' undoubtedly deals with the question of where company onus bleeds into personal responsibility, but the film concentrates on the more grisly results of a McDonald's-only diet and on a culture of a fast food country. Spurlock ate nothing but McDonald's, three times a day for thirty days, and imitated the exercise sample of an average American by only walking a few thousand steps a day.
Although, especially in the United States, the omnipresent hamburger chain has been around for a long time, it was sociologist George Ritzer who in 1996 coined the phrase 'McDonaldization' in his book "The McDonaldization of Society". It refers not only to food but to a number of different areas. This "sweeping through seemingly impervious institutions " (Ritzer 1996) has had its impact upon diverse institutions. It is part of a massive bureaucratization of everyday life which leads to a progressive standardization (Ritzer1993). The hamburger is not only consumed physically as a material substance, but is consumed culturally as an image and an icon of a particular way of life (Featherstone).
The awful revelation made by "Super Size Me" of the increase in obesity in America and, more impor
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